Through a partnership with ICEPlus, a mobile panic button solution, Uber has made safety a priority with features such as the in-app emergency button which is available to riders during trips in any safety-related incidents.
In the unlikely event where safety is compromised, riders can call for assistance directly from the Uber app by tapping the shield icon on the map. Once the in-app button has been activated, riders will be connected to ICEplus Incident Management Centre, where a consultant will assess the nature of the safety incident and will either dispatch a third-party private security company or medical response team to the rider’s location. The ICEplus agent will stay on the line with the rider until they are safe.
The Uber Safety Toolkit doesn’t only provide access to the in-app emergency button for riders and drivers, it also provides riders with information about Uber’s driver screening processes, rider injury protection, and community guidelines.
Alon Lits, General Manager for Sub Saharan Africa explains, “This partnership is part of Uber’s investment to strengthen rider safety. We are thrilled to be able to offer this feature to riders. ICEPlus has integrated perfectly with our app and will provide a better experience for riders.”
Loet de Swart, CEO of ICEplus adds, “ICEplus is incredibly proud to be associated with a company such as Uber who not only offer a superior ride-hailing service but they don’t stop there, they then go to great lengths to take measures that proactively ensure the safety of their riders and for this they should be commended.”