South African lifestyle network created ‘by the youth for the youth’, TRACE Mobile announced earlier this week that it’s launching the TRACE Troops Initiative. This programme aims to tackle youth unemployment head-on by providing credible training and employment opportunities for young South Africans.
“As a brand that primarily focuses on entertaining and engaging with the youth, we felt that it was our responsibility to give the very same youth, especially the unemployed, job opportunities,” says Prescillia Avenel-Delpha, Vice-President Mobile & Marketing at TRACE.
According to the company, the initiative is designed to employ and upskill youth regardless of their education and work experience. Candidates, particularly those within the 18 – 25 bracket, who are successful in their application for the skills development programme will undergo weeks of training in sales, marketing and activations.
“Our TRACE Troops are not chosen on merit but are chosen on personality, street smarts and the understanding of what their peers like and want. Our TRACE Troops are the ones who play a role in the development of our lifestyle network TRACE Mobile because they are in tune with their peers,” says Avenel-Delpha.
Statistics South Africa (Stats SA) released for Q1 of 2019 data earlier this month that showed that the unemployment level amongst youth between the ages of 15 – 24 stands at an alarming 55,2%. Furthermore, unemployment amongst graduates, in the same age group, sits at 31% – having increased by 11,4% from Q4 of 2018.
After successfully completing the programme, graduates who become ‘TRACE Troops’ will be stationed within TRACE Mobile, actively assisting with sales, marketing and activation activities, all whilst earning a notable salary.
Edited by Jenna Cook
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