Jumia Food has added So Fresh, a Nigerian fresh food chain, to its platform. This is in a bid to promote healthy living among Nigerians. The collaboration was announced on Wednesday, 26th June 2019, at a press conference held by both So Fresh and Jumia.
Guy Futi, the Managing Director of Jumia Food says the company’s commitment to promoting and encouraging a healthy lifestyle among Nigerians necessitated the partnership.
“As a business, we are always looking for new ways to serve our customers. I am particularly excited [to work] with So Fresh because this is an opportunity for us to support and sustain a healthy lifestyle among Nigerians — through the consumption of foods that can be ordered from So Fresh on Jumia Food,” continues Futi.
He adds, “we remain focused on putting all our efforts into growing the business and becoming the largest on-demand platform in Nigeria”.
Goke Balogun, CEO of So Fresh says the partnership will help So Fresh leverage Jumia Food’s visibility and in turn, grow the brand.
“This is a natural partnership because Jumia Food will help us deliver meals to our customers from the convenience of their homes and offices,” says Balogun. He noted that this partnership will reinforce So Fresh’s mission to change the eating habits of Nigerian citizens, inspiring them to live fresh and live healthily.
“We will actively continue to drive our expansion across Lagos, and other parts of the country, and in the long run, this will enable more people to live a healthy eating lifestyle. We, therefore, assure our customers that we are constantly striving to attain the highest standards in food safety, quality and most importantly customer satisfaction,” Balogun adds.
Edited by Jenna Cook
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